A/B Testing – Experimenting with multiple ad variations to improve click-through rates (CTR). Conversion Tracking – Measuring lead generation, sales, and other important KPIs. Ad Budget Management – Allocating ad spend efficiently to maximize return on ad spend (ROAS). Landing Page Optimization – Ensuring users convert after clicking on an ad. Regular Reports & Insights – Providing detailed campaign performance reports for data-driven decisions Search Ads – Targeted text ads that appear on Google search results for high-intent keywords. Display Ads – Eye-catching banner ads across Google’s Display Network for brand awareness. Shopping Ads – Product-based ads that drive e-commerce sales. YouTube Ads – Video ads to reach a vast audience on YouTube. Remarketing Campaigns – Re-engaging past website visitors to boost conversions. Bid Strategy & Budget Optimization – Maximizing ROI while minimizing cost-per-click (CPC). Facebook & Instagram Ads – Engaging ad creatives with precise audience targeting. LinkedIn Ads – B2B-focused campaigns for lead generation. TikTok & Snapchat Ads – Trend-driven ads for younger audiences. Twitter & Pinterest Ads – Specialized ad formats for unique audience engagement. Lookalike & Retargeting Audiences – Expanding reach while improving ad efficiency. A/B Testing – Comparing different creatives and ad copies to find the most effective approach