3. Performance Analysis & Optimization

✅ A/B Testing – Experimenting with multiple ad variations to improve click-through rates (CTR).
✅ Conversion Tracking – Measuring lead generation, sales, and other important KPIs.
✅ Ad Budget Management – Allocating ad spend efficiently to maximize return on ad spend (ROAS).
✅ Landing Page Optimization – Ensuring users convert after clicking on an ad.
✅ Regular Reports & Insights – Providing detailed campaign performance reports for data-driven decisions

Pay-Per-Click (PPC) Advertising

1. Google Ads

✅ Search Ads – Targeted text ads that appear on Google search results for high-intent keywords.
✅ Display Ads – Eye-catching banner ads across Google’s Display Network for brand awareness.
✅ Shopping Ads – Product-based ads that drive e-commerce sales.
✅ YouTube Ads – Video ads to reach a vast audience on YouTube.
✅ Remarketing Campaigns – Re-engaging past website visitors to boost conversions.
✅ Bid Strategy & Budget Optimization – Maximizing ROI while minimizing cost-per-click (CPC).

2. Social Media Ads

✅ Facebook & Instagram Ads – Engaging ad creatives with precise audience targeting.
✅ LinkedIn Ads – B2B-focused campaigns for lead generation.
✅ TikTok & Snapchat Ads – Trend-driven ads for younger audiences.
✅ Twitter & Pinterest Ads – Specialized ad formats for unique audience engagement.
✅ Lookalike & Retargeting Audiences – Expanding reach while improving ad efficiency.
✅ A/B Testing – Comparing different creatives and ad copies to find the most effective approach